Why We Built Experi

It started with our own invoices

We run hosting and standard recurring projects for clients. Nothing fancy. Just dependable, ongoing work.

Every month, the same thing happened:

• Same client
• Same invoice amount
• Same description
• Same manual effort

We didn't want complicated ledgers, payroll modules, or enterprise features. We just wanted to get paid and get back to work.

We just needed to send clean, professional invoices - without the overhead.

And yet every tool we looked at felt like using a sledgehammer to crack a nut.

The recurring invoice problem

If you're freelancing or running a side hustle, you know the pain:

You've got a client paying £300 a month. The amount never changes.

But every month you're:

• Creating a new invoice
• Updating dates
• Double-checking references
• Sending it manually

It's not hard work. It's just repetitive.

And repetitive work drains energy.

That was the first real building block of Experi.

From the problem to the product

A routine you can set up once

Keep the client, frequency and next invoice together. Review the schedule before enabling automatic creation or sending, and pause it when the work changes.

See how recurring invoicing works →

Then came the awkward part: chasing payments

Sending invoices is one thing. Chasing them is another.

As a freelancer, chasing money can feel:

• Uncomfortable
• Time-consuming
• Easy to put off

And yet cash flow is everything.

We thought: Why should freelancers have to manually follow up every overdue invoice?

So we built automated reminders.

• • Professional.
• • Polite.
• • On schedule.
• • Without emotion.

That alone removes a surprising amount of stress.

From the problem to the product

A clear next step, not another awkward task

Chasing brings overdue balances and follow-up details into one place. Pro reminders are optional; you can review, pause or manage the next action yourself.

Explore the payment follow-up workflow →

From invoices to projects

As we used Experi ourselves, something else became obvious.

Invoicing is only one part of the lifecycle.

Freelancers and agencies need to:

• Quote work
• Agree scope
• Track delivery
• Monitor expenses
• Understand profit per project

So we added projects, expense tracking, and structured workflows.

Because knowing what you invoiced isn't enough. You need to know what you actually made.

From the problem to the product

Make the work easier to account for

Bring unbilled time and expenses together by project or client. Review what is ready to invoice without piecing the job back together from separate notes.

See how work becomes an invoice →

The full freelancer lifecycle

We started thinking bigger. What does the full lifecycle look like?

And instead of stitching together a quoting tool, an invoicing tool, a spreadsheet, and a reminder system...

We decided to build it into one clean platform.

Expanding for real-world needs

Once we opened it up beyond ourselves, we realised different customers had additional requirements:

• VAT handling
• CIS support (Construction Industry Scheme)
• Regional compliance
• Proper audit trails

So we factored those in too. Because small businesses deserve professional tools- without enterprise complexity.

Where we are today

Experi was never built as a "startup idea". It was built as a solution to a real frustration.

We launched it to help freelancers, agencies, and small businesses:

• Automate invoicing
• Remove repetitive admin
• Improve cash flow
• Track the lifecycle of their work
• Spend less time in spreadsheets

And more time doing the real work.

Less admin. More work that matters.