Professional Marketing Invoice Template
Create detailed invoices for marketing services including SEO, social media, PPC, content creation, and strategy consulting.
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Elevate Digital Marketing
| Description | Qty | Unit Price | Total |
|---|---|---|---|
Social media management - monthly retainer Instagram, Facebook, and TikTok - 12 posts/month, stories, and engagement | 1.00 | £750.00 | £750.00 |
Google Ads management Campaign setup, optimisation, and monthly reporting | 1.00 | £400.00 | £400.00 |
SEO audit and on-page optimisation Technical audit, keyword research, and meta tag updates | 1.00 | £600.00 | £600.00 |
Blog content writing 4 x SEO-optimised articles (800-1200 words each) | 4.00 | £125.00 | £500.00 |
Google Ads spend (pass-through) Ad budget managed on client's behalf - billed at cost | 1.00 | £500.00 | £500.00 |
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Create Your Invoice NowLegal & HMRC Requirements
Legal Requirements
- Separate management fees from pass-through ad spend
- Include performance metrics or reporting deliverables
- Specify contract notice period for retainer cancellation
HMRC Requirements
- Ad spend passed through to clients should be clearly separated from your fees
- Software subscriptions (scheduling tools, analytics) are deductible
- Keep records of subcontractor payments for freelance writers, designers, etc.
Frequently Asked Questions
How should I invoice for marketing retainers?
Invoice monthly with a fixed retainer fee covering agreed services. List what is included (e.g. number of posts, reports, hours). Separate one-off project work from ongoing retainer charges, and clearly state the contract term and notice period.
Should I bill ad spend separately from management fees?
Yes, always separate your management fee from the client's ad spend. Pass-through ad spend should be invoiced at cost with no markup, and clearly labelled. This transparency builds trust and avoids confusion about your actual fees.
What payment terms are standard for marketing agencies?
Monthly retainers are typically due on the 1st of the month or within 14 days of invoice. Project work may be split into milestones. For new clients, consider requesting a month's payment in advance until a relationship is established.
Do I need to charge VAT on marketing services in the UK?
If your turnover exceeds £90,000 you must register for VAT and charge 20% on all UK services. For overseas clients, the reverse charge mechanism may apply. Digital marketing services to EU businesses are generally zero-rated with the reverse charge.
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