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Professional Marketing Invoice Template

Create detailed invoices for marketing services including SEO, social media, PPC, content creation, and strategy consulting.

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Worked Invoice Preview

See a realistic worked example. Applying it in Experi keeps the structure and leaves prices blank until you enter your own.

WORKED EXAMPLE · Fictional details and illustrative prices · Not a payment request

Elevate Digital Marketing
The Innovation Centre
Suite 22, Victoria Road
Manchester, M3 1WR
United Kingdom
marketing@example.com
Invoice
Invoice No:INV-00001
Issue Date:03 Sept 2026
Due Date:17 Sept 2026
Bill To
Daniel Osei
Urban Fitness Studios
3 Deansgate Mews
Manchester, M3 4EN
United Kingdom
customer@example.com
Illustrative line items and prices, not recommended rates
DescriptionQtyUnit PriceTotal
Social media management - monthly retainer
Instagram, Facebook, and TikTok - 12 posts/month, stories, and engagement
1.00Months£750.00£750.00
Google Ads management
Campaign setup, optimisation, and monthly reporting
1.00Months£400.00£400.00
SEO audit and on-page optimisation
Technical audit, keyword research, and meta tag updates
1.00Flat Rate£600.00£600.00
Blog content writing
4 x SEO-optimised articles (800-1200 words each)
4.00Items£125.00£500.00
Google Ads spend (pass-through)
Ad budget managed on client's behalf - billed at cost
1.00Flat Rate£500.00£500.00
Subtotal:£2,750.00
Total:£2,750.00
Notes
Thank you for partnering with Elevate Digital. Monthly performance report included with this invoice. Ad spend is billed at cost with no markup.
Payment Details
Retainer due on the 1st of each month. Ad spend invoiced in arrears. Payment within 14 days.
Company No: 11223344

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What to check for this job

A monthly marketing invoice combines an agreed retainer with additional campaign production. Keep management fees distinct from any ad spend so the client understands what was paid to you and what was paid to a platform.

See the marketing professionals workflow in Experi →
  • Campaign and billing period
  • Retainer scope and deliverables
  • Approved extras outside the retainer
  • Ad spend and third-party costs clearly distinguished

Watch out: Do not rebill client-paid ad spend or imply a guaranteed return on marketing activity. Template notes should identify the work, not disclose campaign credentials.

How to use this invoice template

Choose Use this template, then explicitly apply it above the line items in Experi. A new invoice still starts blank. Downloading the PDF gives you the worked example, not an editable form or an issued invoice.

  1. Enter your business details

    Add your business name, address, contact information, and VAT number if applicable.

  2. Add client information

    Enter your client's name, company (if applicable), address, and contact details.

  3. Add line items

    List all services provided, including social media management - monthly retainer, google ads management, seo audit and on-page optimisation, blog content writing, google ads spend (pass-through). Include quantity, unit price, and any notes.

  4. Set payment terms

    Specify payment due date and payment methods. Include bank details or other payment instructions.

  5. Review, print or send

    Preview your invoice, print a customer copy, download the PDF, or send it directly by email.

Invoice details and record-keeping notes

Recommended job details

  • Separate management fees from pass-through ad spend
  • Include performance metrics or reporting deliverables
  • Specify contract notice period for retainer cancellation

Record and VAT notes

  • Ad spend passed through to clients should be clearly separated from your fees
  • Software subscriptions (scheduling tools, analytics) are deductible
  • Keep records of subcontractor payments for freelance writers, designers, etc.

Check the current official guidance on what invoices must include and VAT invoicing records.

Frequently Asked Questions

How should I invoice for marketing retainers?

Invoice monthly with a fixed retainer fee covering agreed services. List what is included (e.g. number of posts, reports, hours). Separate one-off project work from ongoing retainer charges, and clearly state the contract term and notice period.

Should I bill ad spend separately from management fees?

Yes, always separate your management fee from the client's ad spend. Pass-through ad spend should be invoiced at cost with no markup, and clearly labelled. This transparency builds trust and avoids confusion about your actual fees.

What payment terms are standard for marketing agencies?

Monthly retainers are typically due on the 1st of the month or within 14 days of invoice. Project work may be split into milestones. For new clients, consider requesting a month's payment in advance until a relationship is established.

Do I need to charge VAT on marketing services in the UK?

If your turnover exceeds £90,000 you must register for VAT and charge 20% on all UK services. For overseas clients, the reverse charge mechanism may apply. Digital marketing services to EU businesses are generally zero-rated with the reverse charge.

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